I have a passion for supporting brands of all sizes in telling their stories through eye-catching visuals and strategic thinking. My work is multidisciplinary, with a focus in design, branding, and art direction. I design for various applications, specializing in concept art, logo and identity, packaging, print, digital, apparel and textiles.
Every client and business challenge is unique. I am proficient at developing customized design solutions that communicate to the appropriate audience, through the right channels.
Currently I enjoy the freedom of freelancing, which allows me to work with small local businesses as well as global brands. Before venturing off on my own, I dedicated 5 years to The LEGO® Group where I designed global marketing campaigns for entertainment franchise partners such as Lucas Film Ltd., Disney, and Warner Bros.
When I am not behind a screen, I am hiking mountains, riding waves, globe-trotting and lending a hand to various environmental and animal conservation organizations.
Work History
2012 - Present
MAKA MEDIA
Freelance Graphic Design / 2012 - Present
Creation of enhanced branding aesthetic/messaging. Logo and brand identity, social media content (animated gifs, animations, video sequences), web and print materials, t-shirt graphics. Clients include The LEGO® Group, Pratt & Whitney, Team Link Schools.
THE LEGO® GROUP
Graphic Designer / 2015 - 2017
Associate Art Director / 2012 - 2015
Global marketing campaign development and establishing visual brand direction for LEGO® Star Wars™, resulting in highest performing LEGO® playtheme. Primarily focused on concept and key visuals, packaging design, logos, print ads, social media and digital content, and marketing presentations.
2009 - 2012
Experience
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Art Direction & Branding
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Packaging Design
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Textile/Apparel Design
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Concept Art
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Web Design & Development
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Motion Graphics & Animation
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Illustration
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3D Rendering
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Presentations
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Image Editing & Retouching
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Product Photography
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Video Editing
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Project & Team Management
SKILLS
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Developing design solutions that communicate to the right audience.
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Managing multiple projects with tight deadlines - independently or collaboratively.
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Presenting to clients.
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Listening to feedback and finding creative solutions that align with customer goals.
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Positive and easy-going yet realistic and goal-driven.
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Identifying areas to improve productivity and communication.
TECHNICAL
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Photoshop
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Illustrator
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InDesign
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After Effects
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Muse
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Lightroom
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Autodesk Maya
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FinalCut Pro
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Wordpress
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Square Space
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Wix
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Working knowledge
of HTML & CSS
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Microsoft Office
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Mac/PC Platforms
EDUCATION
2001 - 2005
University of So. California
LOS ANGELES, CA
August 2001 – 2005
Bachelor of Fine Arts
Graphic Design & Illustration
MARSHALL COLOR STUDIOS
Creative Director / 2012 - 2010
Production Assistant / 2009 - 2010
Elevated the company from a color separations business to a respected design studio, delivering on-trend graphics for t-shirts, apparel, and textiles for major brands and franchises. Creative direction and account management of all design projects. Adept at color-separating graphics for screen printing.
2005 - 2008
BCBG MAX AZRIA
Textile Designer / 2007 - 2008
Graphic Design Associate / 2006 - 2007
Textile Design Assistant / 2005 - 2006
Lead designer in creating color-separated repeating patterns for apparel. Packaging and graphic development for trim and accessories. Presentation decks for merchandisers and buyers. Spearheaded new system for scheduling, archiving, and department management resulting in increased efficiency and productivity.