GLOBAL MARKETING CAMPAIGN KEY VISUALS
The LEGO Group
Roles: Layout design, effects and environments
Tools: Photoshop, Maya, Illustrator, InDesign
A Key Visual is meant to communicate the essence of a global marketing campaign and to inspire kids to want to build with the latest release of products. It sets the visual language of all marketing collateral including in-store displays, TV commercials, web, and social media content. I became the Key Visual specialist for the LEGO STAR WARS™ team and occasionally created them for other franchises, such as LEGO® The Lord of the Rings, LEGO® The Hobbit, LEGO® Teenage Mutant Ninja Turtles™.
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I love collaborating with driven and talented people; letʻs build something great together!
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