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GLOBAL MARKETING CAMPAIGN KEY VISUALS

The LEGO Group

Roles: Layout design, effects and environments

Tools: Photoshop, Maya, Illustrator, InDesign

A Key Visual is meant to communicate the essence of a global marketing campaign and to inspire kids to want to build with the latest release of products. It sets the visual language of all marketing collateral including in-store displays, TV commercials, web, and social media content. I became the Key Visual specialist for the LEGO STAR WARS™ team and occasionally created them for other franchises, such as LEGO® The Lord of the Rings, LEGO® The Hobbit, LEGO® Teenage Mutant Ninja Turtles™.

GET IN TOUCH!

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I love collaborating with driven and talented people; letʻs build something great together! 

Feel free to drop a line, talk design, or simply say hello.

INQUIRIES:

Please fill out the form on the right or email me directly at

contact@sarasaffery.com

(Please check Spam folders for my response.)

Thanks! Message sent.

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© Sara Saffery Design

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